How to Reset Your Child’s Social Media Algorithm

By Andrea Nelson
October 19, 2023
Three kids using smartphones

As a parent, you want your child to surround themselves with good influences. That’s true not only for who they spend time with in real life, but also for the people and ideas they’re exposed to on social media. 

If you or your child are concerned about the content appearing in their feed, one beneficial step you can take is to help them reset their social media algorithm. Here’s how to reset your child’s algorithm on TikTok, Instagram, and other platforms.

What is a social media algorithm?

Social media algorithms are the complex computations that operate behind the scenes of every social media platform to determine what each user sees. 

Everything on your child’s social media feed is likely the result of something they liked, commented on, or shared. (For a more comprehensive explanation, check out our Parent’s Guide to Social Media Algorithms.)

Social media algorithms have a snowball effect. For example, if your child “likes” a cute dog video, they’ll likely see more of that type of content. However, if they search for topics like violence, adult material, or conspiracy theories, their feed can quickly be overwhelmed with negative content.

Therefore, it’s vital that parents actively examine and reset their child’s algorithm when needed, and also teach them the skills to evaluate it for themselves. 

Research clearly demonstrates the potentially negative impacts of social media on tweens and teens. How it affects your child depends a lot on what’s in their feed. And what’s in their feed has everything to do with algorithms. 

Talking to your child about their algorithm

Helping your child reset their algorithm is a wonderful opportunity to teach them digital literacy. Explain to them why it’s important to think critically about what they see on social media, and what they do on the site influences the content they’re shown. 

Here are some steps you can take together to clean up their feed: 

Start with their favorite app

Resetting all of your child’s algorithms in one fell swoop can be daunting. Instead, pick the app they use the most and tackle that first. 

Scroll through with them

If your kiddo follows a lot of accounts, you might need to break this step into multiple sessions. Pause on each account they follow and have them consider these questions:

  • Do this person’s posts usually make me feel unhappy or bad about myself? 
  • Does this account make me feel like I need to change who I am? 
  • Do I compare my life, body, or success with others when I view this account? 

If the answer “yes” to any of these questions, suggest they unfollow the account. If they’re hesitant — for example, if they’re worried unfollowing might cause friend problems — they can instead “hide” or “mute” the account so they don’t see those posts in their feed. 

Encourage interaction with positive accounts 

On the flip side, encourage your child to interact with accounts that make them feel good about themselves and portray positive messages. Liking, commenting, and sharing content that lifts them up will have a ripple effect on the rest of their feed. 

Dig into the settings 

After you’ve gone through their feed, show your child how to examine their settings. This mostly influences sponsored content, but considering the problematic history of advertisers marketing to children on social media, it’s wise to take a look.  

Every social media app has slightly different options for how much control users have over their algorithm. Here’s what you should know about resetting the algorithm on popular apps your child might use.

How to reset Instagram algorithm

  • Go to Settings > Ads > Ad topics. You can view a list of all the categories advertisers can use to reach your child. Tap “See less” for ads you don’t want to see. 
  • Go to your child’s profile > tap Following > scroll through the categories to view (and unfollow) the accounts that appear most in your child’s feed.
  • Tap the Explore tab in the bottom navigation bar and encourage your child to search for new content that matches their interests, like cooking, animals, or TV shows.

How to reset TikTok algorithm

  • Go to Settings > Content Preferences > Refresh your For You feed. This is like a factory reset of your child’s TikTok algorithm.
  • Go to Settings > Free up space. Select “Clear” next to Cache. This will remove any saved data that could influence your child’s feed.
  • As your child uses TikTok, point out the “Not Interested” feature. Tap and hold a video to pull up this button. Tapping “Not interested” tells TikTok’s algorithm not to show your child videos they don’t like. 

How to reset YouTube algorithm

  • Go to Library > View All. Scroll back through everything your child has watched. You can manually remove any videos that your child doesn’t want associated with their algorithm — just then tap the three dots on the right side, then select Remove from watch history.
  • Go to Settings > History & Privacy. Tap “Clear watch history” for a full reset of your child’s YouTube algorithm.

What to watch for

To get the best buy-in and help your child form positive long-term content consumption habits, it’s best to let them take the lead in deciding what accounts and content they want to see. 

At the same time, kids shouldn’t have to navigate the internet on their own. Social platforms can easily suggest content and profiles that your child isn’t ready to see. A social media monitoring app, such as BrightCanary, can alert you if your child encounters something concerning.

Here are a few warning signs you should watch out for as you review your child’s feed: 

If you spot any of this content, it’s time for a longer conversation to assess your child’s safety. You may decide it’s appropriate to insist they unfollow a particular account. And if what you see on your child’s feed makes you concerned for their mental health or worried they may harm themselves or others, consider reaching out to a professional.  

In short 

Algorithms are the force that drives everything your child sees on social media and can quickly cause their feed to be overtaken by negative content. Regularly reviewing your child’s feed with them and teaching them skills to control their algorithm will help keep their feed positive and minimize some of the negative impacts of social media. 

Woman smiling at phone while sitting on couch

Just by existing as a person in 2023, you’ve probably heard of social media algorithms. But what are algorithms? How do social media algorithms work? And why should parents care? 

At BrightCanary, we’re all about giving parents the tools and information they need to take a proactive role in their children’s digital life. So, we’ve created this guide to help you understand what social media algorithms are, how they impact your child, and what you can do about it. 

What is a social media algorithm? 

Social media algorithms are complex sets of rules and calculations used by platforms to prioritize the content that users see in their feeds. Each social network uses different algorithms. The algorithm on TikTok is different from the one on YouTube. 

In short, algorithms dictate what you see when you use social media and in what order. 

Why do social media sites use algorithms?

Back in the Wild Wild West days of social media, you would see all of the posts from everyone you were friends with or followed, presented in chronological order. 

But as more users flocked to social media and the amount of content ballooned, platforms started introducing algorithms to filter through the piles of content and deliver relevant and interesting content to keep their users engaged. The goal is to get users hooked and keep them coming back for more.  

Algorithms are also hugely beneficial for generating advertising revenue for platforms because they help target sponsored content. 

How do algorithms work? 

Each platform uses its own mix of factors, but here are some examples of what influences social media algorithms:

Friends/who you follow 

Most social media sites heavily prioritize showing users content from people they’re connected with on the platform. 

TikTok is unique because it emphasizes showing users new content based on their interests, which means you typically won’t see posts from people you follow on your TikTok feed. 

Your activity on the site

With the exception of TikTok, if you interact frequently with a particular user, you’re more likely to see their content in your feed. 

The algorithms on TikTok, Instagram Reels, and Instagram Explore prioritize showing you new content based on the type of posts and videos you engage with. For example, the more cute cat videos you watch, the more cute cat videos you’ll be shown. 

YouTube looks at the creators you interact with, your watch history, and the type of content you view to determine suggested videos. 

The popularity of a post or video 

The more likes, shares, and comments a post gets, the more likely it is to be shown to other users. This momentum is the snowball effect that causes posts to go viral. 

Why should parents care about algorithms? 

There are ways social media algorithms can benefit your child, such as creating a personalized experience and helping them discover new things related to their interests. But the drawbacks are also notable — and potentially concerning. 

Since social media algorithms show users more of what they seem to like, your child’s feed might quickly become overwhelmed with negative content. Clicking a post out of curiosity or naivety, such as one promoting a conspiracy theory, can inadvertently expose your child to more such content. What may begin as innocent exploration could gradually influence their beliefs.

Experts frequently cite “thinspo” (short for “thinspiration”), a social media topic that aims to promote unhealthy body goals and disordered eating habits, as another algorithmic concern.

Even though most platforms ban content encouraging eating disorders, users often bypass filters using creative hashtags and abbreviations. If your child clicks on a thinspo post, they may continue to be served content that promotes eating disorders

Social media algorithm tips for parents

Although social media algorithms are something to monitor, the good news is that parents can help minimize the negative impacts on their child. 

Here are some tips:

Keep watch

It’s a good idea to monitor what the algorithm is showing your child so you can spot any concerning trends. Regularly sit down with them to look at their feed together. 

You can also use a parental monitoring service to alert you if your child consumes alarming content. BrightCanary is an app that continuously monitors your child’s social media activity and flags any concerning content, such as photos that promote self-harm or violent videos — so you can step in and talk about it.

Stay in the know

Keep up on concerning social media trends, such as popular conspiracy theories and internet challenges, so you can spot warning signs in your child’s feed. 

Communication is key

Talk to your child about who they follow and how those accounts make them feel. Encourage them to think critically about the content they consume and to disengage if something makes them feel bad. 

In short

Algorithms influence what content your child sees when they use social media. Parents need to be aware of the potentially harmful impacts this can have on their child and take an active role in combating the negative effects. 

Stay in the know about the latest digital parenting news and trends by subscribing to our weekly newsletter

social media icons on phone screen with TikTok banned

Welcome to Parent Pixels, a parenting newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. This week: 

  • TikTok is banned from operating in Canada, although people can still use the app. Meanwhile, we might be farther away from a TikTok ban in the US.
  • A harrowing New York Times profile reveals the dark side of minors sharing their lives publicly on social media.
  • What does a phone-free school look like? Take a cue from this Seattle middle school. 

Digital Parenting

🚫 TikTok banned from operating in Canada, may remain in US: The controversial social media app was politely yet firmly asked to shutter its offices in Canada, although Canadians can still use and access TikTok at their own risk. CBC reports that the decision to shutter TikTok’s Canadian offices was based on national security concerns and the advice of Canada’s security and intelligence community — pretty similar to the reasons TikTok was heading toward getting banned in the US. President-elect Trump has signaled that he will try to halt the ban, which would likely face formidable political challenges and legal hurdles. Either way, odds are high that your child will still be able to record TikToks for the foreseeable future. Stay informed with our guide to TikTok parental controls.

👤 NYT profile uncovers the dark side of minors on social media: The New York Times recently profiled Jacky Dejo, a child influencer turned social media entrepreneur who grew up in the creator economy — and in close proximity to men who are sexually interested in minors. Jacky’s parents started social media accounts for her when she was 6, intending to chronicle her snowboarding prowess. But as Jacky grew older, she captured the attention of adult fans, ultimately leaning in to their interest and charging for exclusive access to salacious posts and images. The profile is as enlightening as it is disturbing, but one of its more harrowing illustrations is the way that social media algorithms play a distinct role in surfacing children’s images to men who have a sexual interest in them — and failing to remove underage content that violates terms of service. Parents, talk to your kids about the risks of online predators, grooming, and why they should keep their social profiles private. 

🔐How schools implement “away for the day” phone policies: More schools across the country are asking students to put away their phones, but are these policies really helping kids? A recent feature in the Seattle Times says yes. Robert Eagle Staff Middle School is one of 4,000 schools worldwide that use Yondr pouches, neoprene bags that lock away the child’s phone for the day. Staff at these schools say that students are more focused during class, spend less time dealing with conflicts from group chats or social media, and even have fewer disciplinary incidents (like vaping and alcohol use) because kids can’t use their phones to coordinate meetup locations. “The last two years, 70% of my job has been dealing with cellphones. It felt like whack-a-mole,” Principal Zachary Stowell said. “And now that’s removed. Now I’m talking to teachers about their teaching, which is cool.” Does your child’s school have a phone-free policy?


Parent Pixels is a biweekly newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. Want this newsletter delivered to your inbox a day early? Subscribe here.


Tech Talks With Your Child

Is social media influencing your child’s eating habits and relationship to food? We spoke with Maiken Wiese, RD, about eating disorder warning signs. Here are some important conversation-starters based on her insights.

  1. “Have you ever felt pressure to eat a certain way because of what you’ve seen online?”
  2. “When you see ‘What I Eat in a Day’ videos, how do they make you feel about your own eating habits?”
  3. “What are some signs that a person knows what they’re talking about when it comes to food choices?”
  4. “How do you think social media impacts how people feel about their bodies?”
  5. “What do you think it means to have a healthy relationship with food?”

Practical Parenting Tips

What is doomscrolling? Tips for parents of doomscrollers

Is your child consuming an endless loop of bad news? This habit can expose your child to an endless stream of negative content and fuel their anxiety. Find out what to do about it.

My child is deleting texts: A guide for concerned parents

Text message monitoring is a great way to keep your child safe. But if your child is deleting texts, your alarm bells might be going off. Is it harmless, or are they hiding something? 

What’s Catching Our Eye

🤬 What’s the best way to stay cool, calm, and collected with your children? Check out these tips to improve self-regulation — your ability to keep your emotions in check — via Parenting Translator.

📵 Australia has proposed a ban on social media for kids under age 16, but it isn’t clear how the ban would be implemented. If the legislation becomes law, the platforms would have a year to figure out the details.

🧩 Looking for some screen-free activities you can do with your children this winter? Save this list from Techno Sapiens.

🎧 We were featured on the Calm Parenting Podcast in an episode about practical strategies for screen time and parental controls — give it a listen!

Girl doomscrolling on her phone in room

If you’ve ever spent hours mindlessly scrolling through a series of negative and pessimistic posts online, congrats: you’ve doomscrolled. But what is doomscrolling? This habit is particularly harmful for kids because it can negatively impact their mental health and anxiety. It’s important for parents to help teens figure out how to stop doomscrolling. Here’s how you can help your child break the habit.

What is doomscrolling? 

Doomscrolling refers to spending excessive amounts of time online viewing content that causes negative emotions, such as sadness and anger. It is, as the name implies, literally scrolling through the doom. 

Some examples of doomscrolling include checking the news multiple times per day, compulsively looking at negative videos and posts about trending topics, and fixating on negative stories for hours — whether it’s about climate change, politics, or another controversial topic.

Why teens doomscroll

In order to help your teen stop doomscrolling, it’s useful to examine why they might be doing it in the first place. Here are some reasons why teens doomscroll: 

A sense of control 

With all the negative events happening in the world, teens turn to doomscrolling to help them feel more in control of their own lives. To ease their fear of the unknown, some teens feel a sense of safety in staying informed about current events. 

A sense of “doing something”

It’s easy to look at negative events in the world and feel helpless to change them. Doomscrolling can provide a false sense of taking action by exposing the viewer to the darker side of headlines and connecting them to a range of creators in the space. 

Soothing 

As odd as it might sound that spending hours consuming content about war, natural disasters, and political unrest could be soothing, there’s some logic to it. Doomscrolling is an avoidance technique. People often use it to help them escape difficult emotions

FOMO 

Kids can feel left out of conversations with peers if they aren’t informed about the biggest news of the day. To deal with this fear of missing out (FOMO), teens might doomscroll to make sure they don’t miss anything.

How doomscrolling affects your teen

Given the content involved in doomscrolling, you probably won’t be surprised to know that the behavior can negatively impact your teen in a number of ways. 

Anxiety and stress

Doomscrolling can seriously affect your teen’s mental health. It can cause stress or anxiety about the state of the world or fear that similar things might happen to them. 

Loss of sleep 

Too much screen time in general can lead to a loss of sleep. Add to that worries about the negative news they’re consuming, and your teen’s slumber could really suffer. 

Decreased empathy 

Exposure to excessive amounts of bad news can desensitize your teen toward violence and tragedies to the point where they become numb to bad news. This numbing can lead to a decrease in empathy for others. 

Gloomy algorithms 

Social media algorithms take a user’s behavior and serve up similar content. This can create an echo chamber on your teen’s feed. The more time they spend doomscrolling, the darker their feed is likely to become, skewing their perception of what’s happening in the world. 

Signs your teen is doomscrolling

 Here are some signs your teen may be doomscrolling:

  • Anxiety or agitation when on their device
  • Increased screen time
  • Difficulty putting down their device 
  • Significant negative changes in their mood
  • Deep knowledge of negative events 

How to stop doomscrolling 

If your teen needs help figuring out how to stop doomscrolling, here are some tips: 

  • Set a good example. Work on reducing your own doomscrolling and be transparent with your child about your efforts.  
  • Airplane mode. Suggest they put their phone into airplane mode for a bit. Of course, they can turn this off to start scrolling, but the extra step may be enough to remind them to put down the phone. 
  • Uninstall apps. If your teen finds themselves caught in a doomscrolling loop, suggest temporarily uninstalling the app they’re using. Even a few hours can help break them out of it. 
  • Seek out good. Encourage your child to read an uplifting book, watch a funny video, or read positive news to balance out the doom. 
  • Stay involved as a parent. Keep an eye on your child’s online activity to watch for upticks in negative content. Digital check-ins or a monitoring app like BrightCanary can help you know when to step in. 

Final word 

Doomscrolling can negatively impact teens in a number of ways, from their mental health to their sleep. If you’re wondering how to stop doomscrolling, parents should keep an eye on their kid’s media consumption, help them reduce their screen time and app usage, and encourage the consumption of uplifting content.

BrightCanary can help you keep an eye on what your child is viewing online to watch for doomscrolling. The app’s advanced technology scans your child’s activity, alerting you when they encounter something concerning. Download the app and get a free trial today.

two women looking at tiktok on phone

Welcome to Parent Pixels, a parenting newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. This week:

  • TikTok is in the news again (shocking). An internal investigation found that minors are using TikTok Live to perform for older adults in exchange for gifts.
  • Are social media companies doing enough to stop AI bots? New research from Notre Dame puts their policies to the test.
  • 51% of teens say they feel pressured to look a certain way, and for many, social media plays a big role in that stress. 

Digital Parenting

📵 Predators are using TikTok to exploit minors. Minors are using TikTok’s live feature to perform sexually suggestive acts on camera in exchange for money and gifts, according to a report by Forbes and documentation from TikTok’s own internal investigation. NPR and Kentucky Public Radio also found that TikTok tweaked its algorithm to more prominently show attractive people, and the platform quantified how much time it takes for viewers to become addicted to the platform: 260 videos, or under 35 minutes. Even though minors aren’t allowed to livestream or receive gifts, it’s relatively easy for children to fib about their age when they sign up. Performing suggestive acts on camera in exchange for gifts is just one way predators can groom targets for sexual abuse and sextortion. TikTok says it has a zero tolerance policy for child sexual abuse material, and the platform does have parental controls — but they only work if your child sets their correct birthdate.

🤖 Social media companies aren’t doing enough to stop AI bots. That’s according to new research from the University of Notre Dame, which analyzed the AI bot policies and mechanisms of eight social media platforms, including Reddit, TikTok, X, and Instagram. Harmful artificial intelligence bots can be used to spread misinformation, hate speech, and enact fraud or scams. Although the platforms say they have policy enforcement mechanisms in place to limit the prevalence of bots, the researchers were able to get bots up and working on all the platforms studied. If you haven’t talked to your child about the risks of bots, misinformation, and online scams, now’s the time — if your child has used any social platform, odds are high that they’ve encountered a bot already.

😩 Teens are stressed about their future, appearance, and relationships. A team of researchers surveyed US teens about what stressors today’s teens are feeling. A majority (56%) of teens are stressed about the pressure to have their future figured out, 51% felt pressure to look a certain way, and 44% felt like they needed to have an active social life. While adults drove teen’s pressures to have their futures planned out and achieve the most, the pressure to have an active social life and keep up with appearances were driven by social media, the teens themselves, and peers. Teens are struggling to reduce those stressors, too — time constraints, difficulty putting tech away, and feeling like rest isn’t “productive” enough were all blockages to practicing more self-care. Techno Sapiens breaks down things parents can do to help their stressed-out teen.


Parent Pixels is a biweekly newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. Want this newsletter delivered to your inbox a day early? Subscribe here.


Tech Talks With Your Child

Helping your teen manage stress starts with open and honest conversations. Here are five conversation-starters designed to prompt meaningful chats about self-care, stress management, and healthy ways to navigate the pressures they face:

  1. “Do you feel like social media influences how you see yourself?”
  2. “What’s your favorite way to relax when things feel overwhelming?”
  3. “How do you balance homework with taking time for yourself?”
  4. “Is there something about school or friendships that’s been stressing you lately?”
  5. “Is there anything I can do to help you manage your stress better?”

Practical Parenting Tips

Is “A Good Girl’s Guide to Murder” appropriate for kids?

It’s spooky season! A Good Girl’s Guide to Murder is a popular young adult mystery thriller (and Netflix series) — but is it safe for kids? If your child is interested in this series, read this guide first.

What to do when the group chat causes friendship drama

Are your child’s group chats causing major drama in their friend group? Here’s what parents need to watch for when their child starts texting independently — and how to help your child handle it.

What’s Catching Our Eye

🤳 Instagram remains the most used social app among teens, followed by TikTok, according to a new report by Piper Sandler. 

🎃 Halloween is next week! In Washington, where BrightCanary is based, the most popular Halloween candy is Reese’s Peanut Butter Cups. What’s the most popular treat in your state? 

📍 We’re on Pinterest! Follow BrightCanary to keep up with our latest parenting tips, infographics, and resources.

Mom sitting on couch with head in hands

Welcome to Parent Pixels, a parenting newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. This week:

  • We have a lot to cover this week, so we’re taking a slightly different format than normal. Let us know what you think!
  • U.S. Surgeon General Vivek Murthy has issued a public health advisory about high levels of parental stress and the need to better support families.
  • YouTube will limit content recommendations that promote weight loss to teens.

Digital Parenting

😩 Surgeon General says parental stress is a public health issue: In a new public health advisory, US Surgeon General Murthy called for policy changes that better support parents and caregivers. The advisory noted that 48% of parents report that their stress is completely overwhelming, compared to 26% of other adults. And even though the amount of time parents spend working has increased (+28% for moms, +4% for dads), the amount of time they spend engaged in primary child care has also increased (+40% among moms, +154% among dads). Murthy called for safe, affordable child safe programs, predictable workplaces and understanding workspace leadership, and community centers (such as playgrounds and libraries) that can give children space to play while fostering social connection among parents.

👎Snap and TikTok sued for failures with child safety: The attorney general of New Mexico filed a lawsuit against Snap, the parent company of Snapchat, alleging that the company’s design features (namely, disappearing messages and images) facilitates sexual abuse and fails to protect minors from predation. Additionally, a U.S. appeals court has ruled that TikTok must face a lawsuit over a 10-year-old girl’s death. The girl’s mother, Nylah Anderson, is pursuing claims that TikTok’s algorithm recommended a viral “blackout challenge” to her daughter. 

📹YouTube introduces content rules and new supervisory tools for teens: YouTube is limiting content that could be problematic for teens if viewed repeatedly. This includes content that promotes weight loss, idealized physical appearance, and social aggression. The platform also introduced new parental controls for teen users, allowing parents to link their account to their teen’s in order to view their YouTube activity. Parents will be able to view their child’s uploads, subscriptions, and comments — but not their content. (For that, you’ll need a child safety app like BrightCanary.)


Parent Pixels is a biweekly newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. Want this newsletter delivered to your inbox a day early? Subscribe here.


Practical Parenting Tips

Is Snapchat better than texting or social media?

Snapchat can be risky for kids because of how easily strangers can contact them and messages can disappear. Here’s what parents need to know about the platform.

Best text message monitoring apps: 2024 review

Many apps promise to help you monitor your child’s texts, but finding one that actually works well is an uphill battle. We’ve done the research to find the best of the best. 

Tech Talks With Your Child

Even when your child’s social media feed doesn’t explicitly promote eating disorders, content can still encourage unhealthy behaviors or unrealistic body standards in subtle ways. Here are some conversation-starters to help you talk to your kids about content that promotes disordered eating behaviors and body negativity.

  1. “What do you think makes some influencers focus so much on diets and fitness routines? Do you think all of them have healthy habits?”
  2. “Do you ever feel like social media or your friends push you to look a certain way or act a certain way to be accepted? How do you handle that pressure?”
  3. “How do you decide if something online is a healthy suggestion or a harmful one? What helps you know the difference?”
  4. “Why do you think so many influencers use filters or edit their photos? How does that affect how you see yourself or others?”
  5. “If you ever come across content that makes you feel bad about your body or health choices, would you feel comfortable talking to me about it?”

What’s Catching Our Eye

📵 “Just like it is impossible to train your child to drive a car without supervising from the passenger seat, you cannot train your child to be smart online if you are not privy to what he is doing in that world,” writes Melanie Hemp of Be ScreenStrong. Read more about your teen “earning” smartphone privacy.

📱 If your kid keeps getting around Apple Screen Time limits, what are your options? On the BrightCanary blog, we explain common workarounds and how parents can prevent kids from sneaking past their screen time boundaries.

👻 We’re adding a new, much-requested platform to the BrightCanary app in the coming weeks — stay tuned!

Young girl watching YouTube on phone while parents sit at table in background

In the vast world of YouTube, it’s possible to find just about anything — from the sweet and the innocent to the … not-so-innocent. If you’re looking up how to block a YouTube channel, you may have discovered that your child has been watching something concerning. The answer depends on what type of YouTube account your child has. To help you figure out what option is best, here’s how to block a channel on YouTube.

How to block a YouTube channel

There are only two ways to truly block a YouTube channel for your child:

  • Use a YouTube Kids account. YouTube Kids curates content designed for children from preschool through age 12. Parents also have the option to block specific channels. 
  • Set up a supervised account. For older kids, a supervised account allows access to a broader range of content while also giving parents the ability to manage their child’s YouTube experience. For example, you can set content restrictions and block channels. 

The process of blocking channels is the same for both of these account types and can be managed through YouTube parental controls. Follow these steps: 

  1. Log in to your linked parent account.
  2. Go to the channel page for the YouTube channel that you want to block.
  3. Tap the three vertical dots on the right side of any video.
  4. Tap Block channel for kids
  5. A pop-up may surface alerting you that similar videos may still be available on other channels. Tap Continue.
  6. Tap Block next to the child you’d like to block this channel for. 
  7. Tap Done.

Additional options for restricting YouTube content

If your child doesn’t have a YouTube Kids or a supervised YouTube account, you can’t completely block them from accessing specific channels. However, parents can reduce the likelihood of certain channels appearing in their child’s recommended video feed. Here’s how:

  1. Open your child’s YouTube account. 
  2. Stay on their main page (the one with the grid of suggested videos), but don’t click on a specific video. 
  3. Locate any video from the channel you want to restrict. 
  4. Click on the three vertical dots to the right of the video title. 
  5. Select Don’t recommend channel.

While this prevents videos from that channel from being recommended to your child, they can still go directly to the channel and view its content. So, this option is less about blocking a channel and more about managing your child’s YouTube algorithm

When blocking a YouTube channel isn’t enough

To block, or not to block? That is the question that has plagued parents since the advent of YouTube. (Apologies to Shakespeare.) 

While blocking YouTube channels or restricting them from your child’s feed are valuable tools for parents, it’s important to recognize that these actions alone won’t solve everything. For every inappropriate channel that you block, there are at least five that are just as bad. 

Parents should also take additional steps to monitor their child’s online activity, including setting parental controls and using a monitoring app like BrightCanary. This child safety app uses AI for parents to monitor their child’s online activity, including YouTube history, Google searches, text messages, and social media. 

Tips for managing your child’s YouTube content

In addition to blocking YouTube channels, here are some actions you can take to ensure your child’s experience is safe and age appropriate. 

  • Educate your children about online safety. Talk to your children about inappropriate content they might encounter on YouTube, such as sexually-explicit material or content promoting disordered eating
  • Keep an open-door policy. Be upfront that your children can and should come to you (or another trusted adult) if they encounter anything that makes them uncomfortable. 
  • Review their account together. Regularly sit down with your child for a tech check-in, viewing their Youtube feed with them and discussing what you see. Don’t just call out the negative, though — make sure to also reinforce the positive content they’re watching and ask about their interests.  
  • Use a monitoring app. BrightCanary uses advanced technology to monitor your child’s online activity. You’ll be alerted if any red flags are detected so you can address the situation with your child. 

The takeaway 

Not all of the videos on YouTube are appropriate for kids. To keep your child safe on the platform, you can take steps such as blocking channels, resetting their YouTube algorithm, reviewing their feed together, and using a child safety app to keep an eye on the content they’re viewing. 

Teen girl using Snapchat to message friends

Snapchat has become a ubiquitous part of teen culture. But is Snapchat better than texting for kids? Features like location sharing and vanishing messages have led to growing safety concerns among parents. This article will dig into how kids use Snapchat, its risks, and what parents can do to keep their kids safe.  

How kids use Snapchat

Here’s what you need to know about the role this messaging app plays in kids’ lives: 

Snapchat and the social scene

Snapchat is so embedded in the social fabric of today’s teens that it’s the main way many kids communicate with friends. These are the ways teens socialize on the app: 

  • Snaps: Snaps are pictures or videos that users post that are sent to all of their followers.
  • Chats: In the chat feature, users can send text, photo, or video messages to individuals or groups.
  • Video chat: Users can video chat with up to 15 friends at once. 

Peer pressure and FOMO

The visual nature of Snapchat makes it particularly likely to create extra pressure to keep up with peers. Kids have near-constant access to what their friends are doing and who they’re spending their time with, particularly because users are incentivized to share as often as possible on the platform. 

Real-time updates foster a fear of missing out (FOMO) — if your child sees their friends hanging out together without them or going to exciting places on the weekends, they may fall into a comparison trap. 

Snapstreaks and Snap Scores

When users Snap with each other at least once a day, they’re awarded a Snapstreak. Their overall engagement with the app is quantified by a number at the top of their profile known as a Snap Score. The social validation of maintaining Snapstreaks and Snap Scores can pressure kids to use the app more often — which is exactly the point of addictive, gamified features. 

Snapchat features parents should know

These features make Snapchat especially problematic for kids and difficult for parents to monitor:

Vanishing messages

Snapchat messages are designed to disappear as soon as all recipients view it, leaving no trail for parents who want to review their child’s online communication.

Stories 

Stories let a Snapchatter share something with all their followers at once. Because stories are public, it’s important to talk to your kids about what’s okay to share online and help them set their privacy controls in the app to limit who can see and respond to their posts. 

Discover

The Discover section displays content that’s been curated for the user. The primary function is to keep users scrolling — a potentially addictive feature. And because the algorithm analyzes a user’s behavior on the app to serve them content, viewing a few harmful Snaps like content promoting disordered eating could lead to a vicious cycle. 

Snap Map

Snap Map allows Snapchatters to share their physical location, updated in real time. This feature allows you to see where your child is, but it also poses privacy and safety risks by broadcasting their whereabouts to a wide audience. (If you’re interested in location sharing, this feature is freely available with Apple Find My and Google Family Link.)

Lenses

Lenses are filters that let users change their faces and the world around them. While many are pure fun, like turning yourself into a dancing turkey, “beauty” Lenses that do things like smooth skin, slim faces, or add a tan may also contribute to unrealistic beauty standards and body image issues. 

Snapchat risks and concerns

Here are the top Snapchat risk parents should be aware of: 

  • Privacy and security. Real-time location sharing creates privacy and security concerns.
  • Cyberbullying. All social media has the potential for cyberbullying, but when Snaps disappear, the evidence disappears, too, making it harder to address the problem. 
  • Drugs. Drug dealers have started operating on Snapchat. They can arrange sales through conveniently vanishing messages and deliver the goods to your child’s doorstep like a pizza. This can lead to tragic consequences. Take the case of Sammy Chapman: at 16, he made contact with a dealer on Snapchat. The drugs he received were laced with fentanyl, causing Sammy to die of an overdose. 

What parents can do

Here’s what parents can do to minimize the risks of Snapchat for their child:

Delay giving kids access to Snapchat

While Snapchat allows users as young as 13, it’s a good idea to wait longer. Common Sense Media rates it as appropriate for 16+ (and we agree!).

Use safety settings and location privacy

Turn off your child’s location and maximize their privacy settings. Use Snapchat’s Family Center to see who your teens are communicating with and set content controls. 

Teach them how to use social media responsibly

Talk to your kids about safe social media use, including what’s okay to share online. Remind them that anything can be saved and shared, and if anything or anyone makes them feel uncomfortable, they can always bring it to you (or another trusted adult).  

Maintain open communication

Talk to your kids about how they’re using Snapchat. Sit down with them for regular safety check-ins and make it clear they should come to you with any problems, and you’ll support them through it. 

Final word

Because of vanishing messages and location features, Snapchat is difficult for parents to monitor, and therefore more problematic than other social media and texting platforms. At BrightCanary, we’re committed to providing tools to keep your child safe online. That’s why we’re working toward a solution that lets you better monitor your child on Snapchat. Keep an eye on this space for an announcement and, in the meantime, download the app today to start monitoring your child’s text messages and on YouTube, Google, Instagram, and TikTok!

Girl taking selfie in car

Welcome to Parent Pixels, a parenting newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. This week:

  • Google and Meta teamed up to maybe-probably target ads to teens on YouTube, which literally violates Google’s own advertising policies. We discuss.
  • The Justice Department is suing Tiktok for violating children’s privacy laws and accusing the platform of gathering sensitive data about U.S. users.
  • In Tech Talks: How to talk to your child about trust, privacy, and parental monitoring.


Digital Parenting

Secret deals and skirting privacy laws: Meta, Google, and TikTok in hot water

Tech giants have some ‘splaining to do. First up: Google and Meta allegedly made a secret deal to target advertisements for Instagram to teens on YouTube, according to the Financial Times. The project, which began in early 2023, exploited a loophole to bypass Google’s own rules prohibiting ad targeting to users under 18.

The advertising agency Spark Foundry, working for Meta’s marketing data science team, was tasked with attracting more Gen Z users to Instagram, which has been losing ground to rival apps like TikTok. Evidence suggests that Google and Spark Foundry took steps to disguise the campaign’s true intent, bypassing Google’s policy by targeting a group called “unknown”—which just so happened to skew toward users under 18.

Jeff Chester, executive director of the Center for Digital Democracy, which advocates for child privacy, said, “It shows you how both companies remain untrustworthy, duplicitous, powerful platforms that require stringent regulation and oversight.”

Speaking of oversight … the Justice Department is suing TikTok and parent company ByteDance for violating children’s privacy laws. According to a press release, ByteDance and its affiliates violated the Children’s Online Privacy Protection Act (COPPA), which prohibits website operators from knowingly collecting, using, or disclosing personal information from children under the age of 13 without parental consent.

The complaint alleges that from 2019 to the present, TikTok:

  • Knowingly permitted kids younger than 13 to create accounts.
  • Illegally collected and retained children’s personal information, even for accounts created in TikTok’s Kids Mode.
  • Failed to delete children’s accounts when requested by parents.
  • Had inadequate policies and processes for identifying and deleting accounts created by children.

These allegations come amid ongoing legal battles over a TikTok ban in the U.S. To add to the controversy, the Justice Department recently accused TikTok of gathering sensitive data about U.S. users, including views on abortion and gun control. The Justice Department warned of the potential for “covert content manipulation” by the Chinese government, suggesting that the algorithm could be designed to influence the content that users receive.

That’s a lot to take in: Indeed. We often talk to parents about the balance between trust and monitoring. We can trust our kids, but we can’t always trust Big Tech companies to protect them or prioritize their well-being.

Taking an active role in your child’s digital life is about more than just supervising their online activity — it also involves considering how these companies use children’s data and how they might influence what your child consumes.

If your child uses social media or YouTube, it’s a good idea to periodically check their feeds together. A child safety app like BrightCanary can help make this easier, but nothing beats having open conversations with your child about what they share and what they see.


Parent Pixels is a biweekly newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. Want this newsletter delivered to your inbox a day early? Subscribe here.


Practical Parenting Tips

How to Identify Parental Control App Scams

Unfortunately, the popularity of parental control apps has attracted scammers that want to swindle and frustrate people. Here’s how to identify and avoid parental control scams on iPhone and Android, plus tips to select a reputable app that does what it claims.

What parents should know about disabling private browsing

Did you know that your kid could be using private browsing to hide their online activity from you? Despite this workaround, parents still have options for monitoring their child online. Here’s what you should know and how to talk to your kid about incognito mode.

Tech Talks With Your Child

Tech giants don’t have our children’s best interests at heart. Privacy is important, but so is staying informed and keeping our kids safe — parents need to understand what their children are consuming, both in their algorithms and through ads. If you’re worried about the privacy conversation, here are some conversation starters:

  1. “What does trust mean to you, and why do you think it’s important in our relationship?”
  2. “What are some things you enjoy doing online? How can we make sure those activities are safe?”
  3. “I trust you, but some of the apps you use aren’t designed to protect you. If you want to use those apps, here are some rules and best practices. What do you think about that?”
  4. “Let’s set some guidelines together for when I might need to check your phone. How does once a week sound?”
  5. “Here are some reasons that it’s important you don’t respond to messages from strangers. Let’s go through your privacy settings together.”

What’s Catching Our Eye

🤖 Roblox recently released new resources to educate users about generative AI (think: ChatGPT, DALL-E, and Roblox’s own GenAI). Here’s the guide for families and one made for teens.

👑 Meghan Markle and Prince Harry have entered the child safety chat: The Parents’ Network, a new initiative from the Duke and Duchess of Sussex, is intended to assist families of children lost due to social media harm.

👻 Snapchat rolled our new safety features, including expanded in-app warnings, enhanced friending protections, and simplified location sharing. (We’re still not fans of Snapchat for younger kids, but if your teen uses Snap, it’s worth checking out the app’s parental controls.)

😔 Watching just eight minutes of TikTok focused on dieting, weight loss, and exercise content can harm body image in young women, according to a new study.

us congress building next to flag

Welcome to Parent Pixels, a parenting newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. This week:

  • KOSA passed the Senate, but how will it fare in the House? 
  • Did you know that some tech-savvy kids use VPNs to get around parental controls? Here’s what you should know.
  • Privacy is important, but so is keeping your kids safe on their devices. In Tech Talks, we share different ways to talk to your kids about privacy and online safety.


Digital Parenting News

KOSA is back, but will it pass the House?

Guess who’s back, back again? After facing an uncertain path in the Senate, the Kids Online Safety Act (KOSA) successfully passed the Senate last Thursday. The historic vote was overwhelmingly bipartisan (86 to 1 to take up the measure), but things will be less rosy in the House, where KOSA faces hurdles in the form of free speech concerns and Big Tech lobbyists. 

KOSA would introduce the most sweeping child online safety reform since the now-archaic Children’s Online Privacy Protection Act (COPPA) was passed in 1998. As a recap, KOSA would: 

  • Set new safety standards for social media companies and hold them accountable for protecting minors.
  • Require social media companies to turn on the highest privacy and safety settings, by default, for users under 17. 
  • Allow users to opt-out of addictive design features, such as algorithm-based recommendations and auto-play. 
  • Ban targeted advertising to children and teens and require companies to allow users to delete personal information.

While other child safety bills are also under consideration, KOSA is the closest to becoming law, although we won’t hear anything about its status until the House returns in September. Concerns about KOSA include stifling First Amendment-protected speech and isolating vulnerable youth from accessing information on social media. 

At the same time, a growing body of experts are calling for stricter regulations on social media platforms for the sake of children’s mental health. 

US Surgeon General Vivek Murthy said that social media should have a warning label, similar to the one required on tobacco products. A new report by the Biden-Harris Administration’s Kids Online Health and Safety Task Force urges the industry to make design choices that prioritize kids’ well-being, such as making privacy protections for youth the default and use data-driven methods to detect and prevent online harassment. 

The kids are not alright, and child online safety legislation is overdue. If KOSA doesn’t pass, other options on the table include Sammy’s Law, which would require social media companies to integrate with child safety software, making it easier for parents to supervise their children’s online activities.

“Finalizing these safety bills has been a long and winding and difficult road, but one thing I’ve known from the start: It sure would be worth it,” Senator Chuck Schumer, Democrat of New York and the majority leader, said in a floor speech before the vote. “The message from these parents has been simple and consistent: It’s been long enough.”


Parent Pixels is a biweekly newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. Want this newsletter delivered to your inbox a day early? Subscribe here.


Practical Parenting Tips

9 texting safety tips for teens

What can parents do to make sure their teens aren’t texting personal information to strangers? Show this list of tips to your kiddo, or use it as a springboard for a conversation about texting safety. 

How to tell if your child is using a VPN

VPNs are a popular way for kids to get around some parental control settings. Read on to learn about VPNs, how to know if your child is using one, and what you can do about it. (Psst: VPNs don’t impact BrightCanary monitoring.)


Tech Talks With Your Child

It’s important to give kids a degree of privacy, but it’s also important to guide, protect, and support them online and offline. Plus, it makes sense to be more hands-on when your kid first gets a phone or tablet, then give them more autonomy and independence as they grow older and more mature. All that to say, how do you talk to your child about privacy — especially when you start to introduce parental monitoring? Use these conversation-starters. 

  1. “Can you think of any situations online where sharing too much information could be risky?”
  2. “How would you feel about having regular check-ins to discuss your online experiences and any problems?”
  3. “Can we talk about why it’s important for me to know who you’re talking to online?”
  4. “Have you ever received a message or friend request from someone you didn’t know? What did you do?”
  5. “How do you handle privacy settings on your social media accounts?”


What’s Catching Our Eye

😫 How do you lay down ground rules about devices? What about tips to handle cyberbullying and online abuse? Teaching children to navigate the online world is a key part of modern parenting. In this Q&A, experts pass on tips to make it feel less overwhelming.

🔎 Meta has, historically, not been the most forthcoming with allowing researchers to review its data. But now, “after years of contentious relationships with academic researchers, Meta is opening a small pilot program that would allow a handful of them to access Instagram data for up to about six months in order to study the app’s effect on the well-being of teens and young adults.” 

👉 We mentioned the Kids Online Safety and Health Task Force’s new report earlier in this newsletter, but we recommend taking some time to check it out — it’s packed with advice and conversation-starters for parents and caregivers, plus free resources for parents of tweens and teens.

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