How to Reset Your Child’s Social Media Algorithm

By Andrea Nelson
October 19, 2023
Three kids using smartphones

As a parent, you want your child to surround themselves with good influences. That’s true not only for who they spend time with in real life, but also for the people and ideas they’re exposed to on social media. 

If you or your child are concerned about the content appearing in their feed, one beneficial step you can take is to help them reset their social media algorithm. Here’s how to reset your child’s algorithm on TikTok, Instagram, and other platforms.

What is a social media algorithm?

Social media algorithms are the complex computations that operate behind the scenes of every social media platform to determine what each user sees. 

Everything on your child’s social media feed is likely the result of something they liked, commented on, or shared. (For a more comprehensive explanation, check out our Parent’s Guide to Social Media Algorithms.)

Social media algorithms have a snowball effect. For example, if your child “likes” a cute dog video, they’ll likely see more of that type of content. However, if they search for topics like violence, adult material, or conspiracy theories, their feed can quickly be overwhelmed with negative content.

Therefore, it’s vital that parents actively examine and reset their child’s algorithm when needed, and also teach them the skills to evaluate it for themselves. 

Research clearly demonstrates the potentially negative impacts of social media on tweens and teens. How it affects your child depends a lot on what’s in their feed. And what’s in their feed has everything to do with algorithms. 

Talking to your child about their algorithm

Helping your child reset their algorithm is a wonderful opportunity to teach them digital literacy. Explain to them why it’s important to think critically about what they see on social media, and what they do on the site influences the content they’re shown. 

Here are some steps you can take together to clean up their feed: 

Start with their favorite app

Resetting all of your child’s algorithms in one fell swoop can be daunting. Instead, pick the app they use the most and tackle that first. 

Scroll through with them

If your kiddo follows a lot of accounts, you might need to break this step into multiple sessions. Pause on each account they follow and have them consider these questions:

  • Do this person’s posts usually make me feel unhappy or bad about myself? 
  • Does this account make me feel like I need to change who I am? 
  • Do I compare my life, body, or success with others when I view this account? 

If the answer “yes” to any of these questions, suggest they unfollow the account. If they’re hesitant — for example, if they’re worried unfollowing might cause friend problems — they can instead “hide” or “mute” the account so they don’t see those posts in their feed. 

Encourage interaction with positive accounts 

On the flip side, encourage your child to interact with accounts that make them feel good about themselves and portray positive messages. Liking, commenting, and sharing content that lifts them up will have a ripple effect on the rest of their feed. 

Dig into the settings 

After you’ve gone through their feed, show your child how to examine their settings. This mostly influences sponsored content, but considering the problematic history of advertisers marketing to children on social media, it’s wise to take a look.  

Every social media app has slightly different options for how much control users have over their algorithm. Here's what you should know about resetting the algorithm on popular apps your child might use.

How to reset Instagram algorithm

  • Go to Settings > Ads > Ad topics. You can view a list of all the categories advertisers can use to reach your child. Tap “See less” for ads you don’t want to see. 
  • Go to your child’s profile > tap Following > scroll through the categories to view (and unfollow) the accounts that appear most in your child’s feed.
  • Tap the Explore tab in the bottom navigation bar and encourage your child to search for new content that matches their interests, like cooking, animals, or TV shows.

How to reset TikTok algorithm

  • Go to Settings > Content Preferences > Refresh your For You feed. This is like a factory reset of your child’s TikTok algorithm.
  • Go to Settings > Free up space. Select “Clear” next to Cache. This will remove any saved data that could influence your child’s feed.
  • As your child uses TikTok, point out the “Not Interested” feature. Tap and hold a video to pull up this button. Tapping “Not interested” tells TikTok’s algorithm not to show your child videos they don’t like. 

How to reset YouTube algorithm

  • Go to Library > View All. Scroll back through everything your child has watched. You can manually remove any videos that your child doesn’t want associated with their algorithm — just then tap the three dots on the right side, then select Remove from watch history.
  • Go to Settings > History & Privacy. Tap “Clear watch history” for a full reset of your child’s YouTube algorithm.

What to watch for

To get the best buy-in and help your child form positive long-term content consumption habits, it’s best to let them take the lead in deciding what accounts and content they want to see. 

At the same time, kids shouldn't have to navigate the internet on their own. Social platforms can easily suggest content and profiles that your child isn't ready to see. A social media monitoring app, such as BrightCanary, can alert you if your child encounters something concerning.

Here are a few warning signs you should watch out for as you review your child's feed: 

If you spot any of this content, it’s time for a longer conversation to assess your child’s safety. You may decide it’s appropriate to insist they unfollow a particular account. And if what you see on your child’s feed makes you concerned for their mental health or worried they may harm themselves or others, consider reaching out to a professional.  

In short 

Algorithms are the force that drives everything your child sees on social media and can quickly cause their feed to be overtaken by negative content. Regularly reviewing your child’s feed with them and teaching them skills to control their algorithm will help keep their feed positive and minimize some of the negative impacts of social media. 

Woman smiling at phone while sitting on couch

Just by existing as a person in 2023, you’ve probably heard of social media algorithms. But what are algorithms? How do social media algorithms work? And why should parents care? 

At BrightCanary, we’re all about giving parents the tools and information they need to take a proactive role in their children’s digital life. So, we’ve created this guide to help you understand what social media algorithms are, how they impact your child, and what you can do about it. 

What is a social media algorithm? 

Social media algorithms are complex sets of rules and calculations used by platforms to prioritize the content that users see in their feeds. Each social network uses different algorithms. The algorithm on TikTok is different from the one on YouTube. 

In short, algorithms dictate what you see when you use social media and in what order. 

Why do social media sites use algorithms?

Back in the Wild Wild West days of social media, you would see all of the posts from everyone you were friends with or followed, presented in chronological order. 

But as more users flocked to social media and the amount of content ballooned, platforms started introducing algorithms to filter through the piles of content and deliver relevant and interesting content to keep their users engaged. The goal is to get users hooked and keep them coming back for more.  

Algorithms are also hugely beneficial for generating advertising revenue for platforms because they help target sponsored content. 

How do algorithms work? 

Each platform uses its own mix of factors, but here are some examples of what influences social media algorithms:

Friends/who you follow 

Most social media sites heavily prioritize showing users content from people they’re connected with on the platform. 

TikTok is unique because it emphasizes showing users new content based on their interests, which means you typically won’t see posts from people you follow on your TikTok feed. 

Your activity on the site

With the exception of TikTok, if you interact frequently with a particular user, you’re more likely to see their content in your feed. 

The algorithms on TikTok, Instagram Reels, and Instagram Explore prioritize showing you new content based on the type of posts and videos you engage with. For example, the more cute cat videos you watch, the more cute cat videos you’ll be shown. 

YouTube looks at the creators you interact with, your watch history, and the type of content you view to determine suggested videos. 

The popularity of a post or video 

The more likes, shares, and comments a post gets, the more likely it is to be shown to other users. This momentum is the snowball effect that causes posts to go viral. 

Why should parents care about algorithms? 

There are ways social media algorithms can benefit your child, such as creating a personalized experience and helping them discover new things related to their interests. But the drawbacks are also notable — and potentially concerning. 

Since social media algorithms show users more of what they seem to like, your child's feed might quickly become overwhelmed with negative content. Clicking a post out of curiosity or naivety, such as one promoting a conspiracy theory, can inadvertently expose your child to more such content. What may begin as innocent exploration could gradually influence their beliefs.

Experts frequently cite “thinspo” (short for “thinspiration”), a social media topic that aims to promote unhealthy body goals and disordered eating habits, as another algorithmic concern.

Even though most platforms ban content encouraging eating disorders, users often bypass filters using creative hashtags and abbreviations. If your child clicks on a thinspo post, they may continue to be served content that promotes eating disorders

Social media algorithm tips for parents

Although social media algorithms are something to monitor, the good news is that parents can help minimize the negative impacts on their child. 

Here are some tips:

Keep watch

It’s a good idea to monitor what the algorithm is showing your child so you can spot any concerning trends. Regularly sit down with them to look at their feed together. 

You can also use a parental monitoring service to alert you if your child consumes alarming content. BrightCanary is an app that continuously monitors your child’s social media activity and flags any concerning content, such as photos that promote self-harm or violent videos — so you can step in and talk about it.

Stay in the know

Keep up on concerning social media trends, such as popular conspiracy theories and internet challenges, so you can spot warning signs in your child’s feed. 

Communication is key

Talk to your child about who they follow and how those accounts make them feel. Encourage them to think critically about the content they consume and to disengage if something makes them feel bad. 

In short

Algorithms influence what content your child sees when they use social media. Parents need to be aware of the potentially harmful impacts this can have on their child and take an active role in combating the negative effects. 

Stay in the know about the latest digital parenting news and trends by subscribing to our weekly newsletter

Teen girl taking a selfie for social media outside

Is your teen begging to start an Instagram or Snapchat account? Introducing kids to social media is a big deal because it can expose them to the broader digital world — and all the risks associated with it. 

In this article, we’ll discuss how to introduce kids to social media and tips for helping them stay safe.

What’s the right age for introducing kids to social media? 

There are two primary factors to consider when deciding if your child is ready for social media: age and maturity. 

Aside from a handful of apps designed for younger kids, such as Kinzoo and Messenger Kids, most social media platforms require users to be at least 13 years old. However, just because your child is technically old enough doesn’t mean they’re automatically ready for Snapchat (or TikTok, Instagram, or any of the other platforms). 

If your 15-year-old isn’t mature enough for social media, you shouldn’t feel pressure to let them use it. But don’t keep them in the dark just because they’re not ready yet — it’s a good idea to start educating your child on how to safely use social media before you hand them the reins.

How do you introduce kids to social media? 

Once you've decided it’s time to let your teen use social media, here are some tips to get them going: 

Start small 

  • Pick one platform to start with. Consider what platform their friends are on, the age-appropriateness of that platform, and what you’re most comfortable with. 
  • Add on slowly. Only allow your child to join a second social media platform once they’ve proven they can responsibly handle the first one. 

Educate them on the risks 

Explaining the risks of social media shows your teen why it’s important to behave responsibly online. It also helps them learn to spot danger — an important ingredient for lowering their risk. 

We’ve covered many of these dangers, including:

Teach them how to stay safe 

We often think of teens as inevitably drawn to risk, but studies actually reveal that teens are often more cautious than their younger peers, choosing the safer option when given the information needed to make that choice. 

To equip your teen with the ability to make safe choices on social media, teach them about: 

What can I do to keep my teen safe on social media? 

Think of these tips as starting points. You’ll want to continuously check in with your child once they start using social media on their own.

Set limits

As your child matures, it may be reasonable to give them increasing leeway in when and how often they use social media (within reason). But when they’re first starting out, it’s a good idea to create more stringent boundaries to help them learn appropriate limits. 

Lock it down 

Utilize the parental controls on the social media apps your child uses, as well as any built into their device. 

Stay involved 

The American Psychological Association recommends that parents monitor social media for all kids under 15, and depending on your child’s maturity level, it may be necessary to do so for longer. Here are some ways to stay involved: 

  • Follow them. Not on the social media platforms your child uses? Time to open an account! Following them on social media won’t tell you everything you need to know, but it’s a good place to start. 
  • Practice digital safety check-ins. Establish designated times when you sit with your child to look at their device together and discuss their online activity
  • Use a monitoring app. BrightCanary uses AI technology to remotely monitor your child’s social media (as well as other online activity) and alerts you if there’s an issue so you can follow up.
  • Build independence over time. The ultimate goal is to raise a young adult who knows how to use social media wisely. As your child matures and proves they can act responsibly online, increase their autonomy. Don’t totally check out, though. 

Did you know? BrightCanary is a great way to give your child independence without compromising on safety because you get alerts when there’s a red flag … without having to look at everything your child does online. 

In short

By being proactive, parents can introduce social media to their child in a way that encourages them to be responsible and stay safe. Parents should educate their child on the risks of social media, teach them tips for staying safe, and remain involved in their child’s online activity. 

BrightCanary gives you real-time insights to keep your child safe online. The app uses advanced technology to monitor them on the apps and websites they use most often. Download on the App Store today and get started for free

Graphic showing that 90% of teens have been bullied online

Welcome to Parent Pixels, a parenting newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. This week:

  • An overwhelming majority of teens have been bullied online. What can parents do about it?
  • Instagram Teen Accounts might not work as well as they should, according to users.
  • Not all screen time is created equal. We share conversation-starters to spark your child’s creative side.

Digital Parenting

😕 9 in 10 teens have been cyberbullied, study says: If your child is online, there’s a good chance they’ve dealt with harassment. Cyberbullying is defined as willful and repeated harm inflicted through electronic devices, typically through social media, gaming platforms, or chat environments. Researchers surveyed nearly 2,700 middle and high school students in the U.S. and found that cyberbullying is widespread among adolescents, and it can lead to serious psychological harm. 

The most common forms of cyberbullying reported by adolescents were: 

  • Mean or hurtful online comments (56%)
  • Exclusion (53%)
  • Online rumors (53%)
  • Embarrassment or humiliation (50%)
  • Repeated unwanted contact via text or online (42%)
  • Direct threats through text or direct messages (38%)

The study found that cyberbullying of any type (no matter how subtle) could contribute to trauma symptoms, such as PTSD, anxiety, and emotional distress. “What mattered most was the overall amount of cyberbullying: the more often a student was targeted, the more trauma symptoms they showed,” lead researcher Sameer Hinduja said in a news release.

Kids might struggle to talk about cyberbullying because they fear social repercussions, like getting in trouble with their friend group or having their device taken away. If you haven’t already, talk to your child about what to do if someone makes them uncomfortable online and how to deal with a bully. For more tips, check out our guides on how to deal with cyberbullying through texting and what to do if you find out your child is the bully.

🤦 Instagram Teen Accounts still show sensitive content: Meta’s Teen Accounts are meant to give added protections to teen users, including limiting the ability for strangers to contact them and filter out sensitive content. But users report receiving recommended content that promoted eating disorders, explicit acts, and hate content, despite using Teen Accounts. 

“The danger they face isn’t just bad people on the internet — it’s also the app’s recommendation algorithm, which decides what your kids see and demonstrates the frightening habit of taking them in dark directions,” writes Geoffrey A. Fowler of The Washington Post.

This is just another frustrating reminder that social media companies’ solutions aren’t foolproof and can fail in the places they’re meant to protect kids. This is also why a growing number of experts advocate for more parental oversight on their kids’ devices and regular online safety discussions. It’s still a good idea to set parental controls, but monitoring doesn’t stop there — it’s an ongoing series of conversations and check-ins.


Parent Pixels is a biweekly newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. Want this newsletter delivered to your inbox a day early? Subscribe here.


Tech Talks 

Not all screen time is created equal. While it’s easy for kids to fall into endless scrolling mode, screens can also be tools for connection, creativity, and fun. Here are five conversation-starters to help your tween or teen think about healthier, more intentional ways to use their devices this summer:

  1. “Have you seen any recipes or DIY videos you’d want to try out together?”
  2. “Would you want to learn a new skill online this summer, like editing videos or playing an instrument?”
  3. “Want to use Google Maps or TikTok to find a cool local spot we haven’t explored yet, like a new park, food truck, or bookstore?”
  4. “Want to look up a local hike, bike trail, or swimming spot and turn it into a mini adventure day?”
  5. “Could you make a playlist for our next road trip or family dinner?”

What’s Catching Our Eye

🍿 Need ideas for family movie night? Check out this list of new kids shows and movies coming to Netflix this month.

📵 “Teachers don’t have to fight an impossible battle against tech. Students talk to each other between classes. The cafeteria has the sound of conversation. Teachers cover material faster. Cyberbullying has fallen.” Gilbert Schuerch, a veteran high school teacher in Harlem, NYC, shares what happened at his school after they banned phones for a year.

🤯 Did you know that teens use an average of 40 apps per week? That’s a lot to keep up with. We’re working on an easier way to stay informed — stay tuned for news from BrightCanary.

Child watching Netflix on tablet with parental controls

Much like YouTube, Netflix is a great place to find quality entertainment for kids. (Hello, Carmen Sandiego reboot!) But without the right settings, Netflix can expose your child to inappropriate content and even potential interactions with strangers. 

Fortunately, Netflix parental controls give you a way to monitor your child’s viewing and reduce those risks. Here’s what you need to know about how to make Netflix safe for your child. 

What are the risks of Netflix for kids?

Even though Netflix is packed with great content, it also comes with potential risks:

  • Inappropriate content. When kids have unrestricted access to Netflix, it’s relatively easy for them to be exposed to age-inappropriate content, including graphic violence, adult language, and sex. The chances of this go up if they use a shared login with an adult because the algorithm will feed them suggested viewing material geared toward adults. 
  • Passive screen time. Who among us hasn’t looked up and realized we’ve just binge-watched three hours of our favorite show? Netflix’s autoplay feature makes it super easy to go overboard with screen time. While active screen time comes with a variety of benefits, Netflix viewing is generally considered passive screen time, too much of which can negatively impact kids
  • Exposure to strangers. Netflix mobile games include multiplayer features and allow users to play online with strangers, potentially leading to inappropriate interactions with adults.  

How to make Netflix safe for kids

Wondering how to set up Netflix parental controls? Here are some steps you can take: 

1. Set up a Kids profile

It might seem easier to let your child use your Netflix profile, but adult profiles don’t have the same protections for kids. A Kids profile is ideal for kids ages 12 and under. Netflix Kids filters content, allows you to use parental controls, and disables access to Netflix Games.

2. Use Netflix parental controls

Once their Kids profile is created, you can: 

  • Set content maturity ratings
  • Block specific shows or movies
  • Turn off autoplay
  • View your child’s watch history

3. Help your teen make appropriate viewing choices

Netflix Kids profiles cap out at PG, so it’s appropriate for most teens to transition to a regular profile. Without parental controls, there are still steps you can take to help them view safely: 

  • Have them use their own login. Even though they’re not on a Kids profile, giving your teen their own login makes it easier to monitor their viewing. 
  • Discuss what’s appropriate. Have an open conversation about their maturity level and what kinds of shows are and aren’t okay for them to watch. 
  • Monitor their viewing. Keep tabs on what they watch by periodically checking in on what they’re viewing, occasionally watching shows together, and using a monitoring service like BrightCanary to see what they’ve searched for.

How do I set up Netflix parental controls?

Follow these steps to set parental controls on Netflix:

Create a Kids profile

  • Go to your Manage Profiles page.
  • Choose Add Profile.
  • Add a name to the profile. 
  • Select For Kids, Kids Profile, or Kid? depending on your device.
  • Select Continue. 

Set a maturity rating

  • Select your child’s profile. 
  • Select Viewing Restrictions.
  • Select Maturity Rating.
  • Enter your Netflix account password.
  • Set the Maturity Rating (TV-Y, TV-Y7, G, TV-G, PG, TV-PG).

Block shows you don’t want your child to access on Netflix 

  • Select your child’s profile.
  • Select Viewing Restrictions.
  • Enter your Netflix password if using a web browser.
  • Select Block Titles if using a mobile device and Title Restrictions if using a web browser.
  • Type the name of the TV show or movie you wish to block.
  • Select the TV show or movie to add it to your blocked list. 
  • Select Save if using a web browser. 

Turn off autoplay on your child’s Netflix profile

  • Select your child’s profile.
  • Turn off Autoplay Next Episode.
  • Select Done if using a mobile device and Save if using a web browser. 

See your child’s viewing history

  • Select your child’s profile.
  • Open Viewing Activity. 
  • If you see a limited list, click on the Show More button. 

For additional information on how to use Netflix parental controls, visit this guide

Final thoughts 

Netflix is a great resource for child-friendly shows if you take appropriate steps to make your child’s viewing experience safe, such as setting up a Kids profile, using parental controls, and monitoring your child’s viewing. 

BrightCanary helps parents monitor what their kids search on popular platforms, including streaming services like Netflix, as well as social media, text messages, and internet browsers. Download BrightCanary today to get started for free.

Two teen boys looking at manosphere content on phone

If you’ve just binged Adolescence on Netflix and are newly alarmed by the manosphere’s influence on teen boys, you’re not alone. The manosphere is a network of online groups — including incels, pick-up artists, and the Red Pill community — that promote masculinity, misogyny, and anti-feminism. 

These movements are growing in popularity among adolescents, and their hateful ideologies and violent rhetoric pose a real threat to kids. 

This guide breaks down the manosphere meaning, the risks it poses, and how parents can talk to their teens about the dangers of online misogyny.

What does “the manosphere” mean? 

The manosphere is a loosely connected group of websites, social media influencers, and online communities (such as subreddits) that claim to promote men’s issues — but often do so through a lens of sexism and hate.

The manosphere includes several distinct communities:

Incels

Incel” is a mashup of “involuntary celibate.” Men who self-identify as incels are unable to find a sexual partner, despite feeling entitled to one, and blame women for their loneliness. 

Inceldom is permeated with self-pity, resentment, misogyny, racism, and sexual objectification. These communities frequently endorse violence and harassment toward women and “sexually successful” men, as well as promoting self-harm and suicide. 

Men going their own way (MGTOW)

MGTOW advocates avoiding all romantic relationships in order to remain independent and focus on one’s own goals. The MGTOW community is steeped in the same anti-feminism and misogyny as the rest of the manosphere, including violence, hatred, and online harassment of women. 

Men’s rights movement (MRM)

While some in the MRM advocate for legitimate issues like custody rights or men’s mental health, many others use MRM to promote anti-feminist and misogynistic views

Pickup artists (PUAs)

Pickup artists share strategies to manipulate or coerce women into sex. Although their focus on sexual success has made PUAs the object of derision from incels and MGTOW, they share much of the sexism, sexual objectification, and misogyny of these groups. 

Red Pill community 

In the manosphere, “taking the red pill” means accepting that feminism has led to societal biases against men. The Red Pill community advocates for regressive gender roles.

The Red Pill community references the 1999 film The Matrix, in which taking the blue pill is choosing to remain ignorant of the “true” nature of existence, and the red pill means accepting reality, no matter how harsh or unfair. 

Why is the manosphere so popular with teen boys? 

Teenage boys are engaging with the manosphere at alarming rates. There are several paths they might take into the manosphere:

  • Influencers: As the popularity of influencers like Andrew Tate grows, so does the number of teens exposed to manosphere ideologies. 
  • Memes: Many boys are first introduced to the manosphere through seemingly harmless memes, such as mewing and looksmaxxing
  • Reddit: The popular platform Reddit is filled with subreddits dedicated to manosphere communities and ideologies. 
  • Algorithms. Social media algorithms keep users engaged by feeding them content similar to what they’ve previously interacted with. Clicking on something related to the manosphere by accident or out of curiosity can quickly flood a kid’s feed with increasingly alarming material. 

Is the manosphere dangerous for teens?

Yes. Parents should be concerned about the manosphere — especially if they have a teenage boy. 

The movements involved in the manosphere spout sexism, hate, misogyny, and violent rhetoric. These groups have been accused of radicalizing boys into extreme misogyny and violence against women, and many are on the watchlists of advocacy groups working to combat hate and extremism, like the Southern Poverty Law Center and the Anti-Defamation League.

How do I talk to my child about the manosphere and digital misogyny?

Helping your child recognize and reject the manosphere is possible. Here’s how:

Foster open dialogue

Work to create an environment where your child is comfortable coming to you to discuss what they encounter online. Openly discuss the concept of gender roles, toxic versus healthy masculinity, and the dangers of misogyny and the manosphere. 

Teach critical thinking

Help your child learn to spot bias, false narratives, and extreme ideology. Teach them to question what they see on the internet and to engage in online spaces in a way that’s aligned with their values

Monitor their online activity

Kids don’t always recognize red flags themselves. Use a monitoring app like BrightCanary to supervise their activity and see if they engage with manosphere content.

In short

The manosphere is a collection of online communities that promote masculinity while spreading misogyny and anti-feminist ideologies. These groups have been accused of radicalizing boys into hatred and violence against females. Parents should educate their children on the dangers of the manosphere and help them develop the skills to reject it. 

BrightCanary helps parents monitor their child’s digital activity — including Google, YouTube, and social media — to catch warning signs early. Download the app and start your free trial today.

Person browsing Instagram on phone

Snapchat, Instagram, and TikTok are the most popular social media apps for teens. But which is safer for kids? In this article, we break down the pros and cons of these platforms, what parents should know about online safety, and how BrightCanary helps parents stay in the loop.

Instagram vs. Snapchat vs. TikTok for Kids: Comparison Table

FeatureInstagramSnapchatTikTok
Best forFirst social media appPeer-based chat and interactionContent discovery and entertainment
Parental controlsMore robust than other platforms, but can be tricky to set upWith Family Center, parents can see who their teen is messaging and set privacy limitsWith Family Pairing, parents can control messages, set time limits, and more
Messaging risksDMs allow contact with strangersDisappearing messages + pressure to respondLess peer interaction, but Live chat risk
Content moderationAlgorithms and filters, but inappropriate content can still get throughAlgorithms and filters, but inappropriate content can still get throughAlgorithms, filters, and risk of exposure to harmful trends and feedback loops
Safety rating for kids⭐⭐⭐⭐⭐⭐⭐

The pros and cons of Snapchat for kids

Snapchat is an integral part of many teens’ social circles. Here’s what to consider when deciding if Snapchat right for your child: 

Pros

  • No striving for likes: Snapchatters can like Snap, but, unlike other apps, a tally of likes isn’t displayed. This relieves the negative impact that the pressure to get likes can have on teens. 
  • Improved Family Center: With Snapchat Family Center, parents can see who their teen is messaging and set privacy limits. It’s not perfect, but we do like how user-friendly it is. The parental control settings on other social media apps are buried or hard to use.
  • Built-in privacy settings: Teen accounts include additional protections, like location sharing with parents and preventing strangers from finding and messaging your child’s account.

Cons

  • Disappearing messages and Snaps. Snaps and messages are designed to vanish after 24 hours, making it difficult for parents to see their child’s activity in the app.
  • Drug dealers. Snapchat’s anonymity means that it’s one of the platforms drug dealers use to peddle illicit substances without a trace, according to the DEA
  • Privacy concerns. The Snap Map lets users share their physical location in real time. Broadcasting their exact whereabouts brings up serious privacy concerns for kids, especially if they’ve fibbed their age to get around some of the privacy protections on teen accounts.
  • Minimal parental controls. Snapchat’s parental controls still leave a lot to be desired, such as not allowing parents access to message content. 

Instagram pros and cons for kids

Instagram's emphasis on self-expression and the variety of ways users can connect with friends make the app a hit with kids. Here are the pros and cons of letting your child use Instagram: 

Pros

  • Customizable privacy settings. Instagram outpaces its competitors when it comes to letting you determine who sees your child’s content, how others can interact with their posts, and who can contact them. 
  • Teen accounts. Instagram’s Teen Accounts include built-in protections for kids and better parental supervision tools, such as insights into who their teen is messaging and the ability to set daily limits for teens’ Instagram usage.
  • Robust parental controls. Instagram’s parental controls have some gaps, but are better than other social media apps. (The trick is figuring out how to use them.)

Cons

  • Exposure to inappropriate content. Between posts they view, DMs from their friends, and suggestions served up by the algorithm, there’s a chance your child will be exposed to inappropriate content simply by scrolling Instagram. The platform suggests more of what your child engages with, so if they start looking up concerning content, Instagram will send them more of it. 
  • Contact with strangers. If your child’s account isn’t locked down, there are plenty of ways strangers can contact them
  • Cyberbullying. Social media platforms like Instagram are prime venues for cyberbullying because there are so many ways users can harass your child, from leaving hurtful comments on posts to sending harmful direct messages and tagging them in Stories.

Tiktok pros and cons for kids

TikTok is a social media app built around short-form content, and it’s one of the hottest apps for teens. Here are some pros and cons of letting kids use TikTok: 

Pros

  • Exposure to diverse people and ideas. It isn’t just a place for dance challenges — TikTok’s emphasis on content over creator identity means their For You Page offers more inclusive and diverse videos than older platforms like Instagram. 
  • Fewer issues with peers. TikTok isn’t built around social connections like Instagram and Snapchat, minimizing the risk that teens will face issues like cyberbullying and exclusion while they browse.

Cons

  • Exploitation. Previous reports indicate that predators use TikTok to exploit minors by giving money and gifts in exchange for the child performing sexually suggestive acts on TikTok Live. 
  • TikTok Brain. Watching a never ending stream of short videos leads to the fragmentation of attention known as TikTok Brain. That can translate to difficulty focusing in other areas of your child’s life, from homework to hobbies.
  • Addiction. TikTok’s own investigation showed that an average user is likely to become addicted to the app after browsing for around 35 minutes. 
  • Exposure to harmful content. When a user’s activity on TikTok indicates an interest in something, it can quickly overtake their For You Page. This can lead to kids being flooded with content that fuels harmful behavior, particularly if they search for videos related to self-harm, suicide, or disordered eating behavior.

Which is better for kids: Instagram, Snapchat, or TikTok?

Snapchat, Instagram, and Tiktok all have their pros and cons for kids, but Instagram stands out when it comes to safety. 

Instagram’s more robust parental controls and Teen Accounts make it the best choice as a first platform for kids who want to try social media with their parent’s support. 

But even though Instagram is slightly better than the others, there are still risks associated with the platform. Regardless of what social media your child uses, here’s what we recommend:

  • Use each platform’s parental controls to set boundaries.
  • Keep conversations open about digital safety and behavior.
  • Install BrightCanary to monitor what your child types on social media apps, including Snapchat, Instagram, and TikTok.

Final word 

There’s no one-size-fits-all answer when choosing between Instagram, Snapchat, or TikTok for your child. But with strong privacy settings and the best parental controls, Instagram is typically the better platform for kids starting social media. 

It’s vital that parents take an active role in their child’s social media activity on all platforms. To monitor your child on social media, start your free BrightCanary trial today. 

Still from Adolescence on Netflix

Adolescence on Netflix has emerged as the platform’s most popular offering of all time. It follows a 13-year-old boy, Jamie, who’s accused of murdering a classmate, and provides searing commentary on the ways toxic internet culture and unchecked screen time can impact children. 

Let’s take a look at seven valuable lessons Adolescence provides on parenting in the digital age.

1. Stay involved in what your child does online

If Jamie’s parents had stepped in to support him when he was struggling socially online — and certainly when he started visiting hateful online forums in the “manosphere,” such as those promoting Andrew Tate — his story may well have ended very differently. 

The thing about your child’s online activity is that it’s right there for you to see, but you have to be looking. It’s vital to stay involved in your child’s online activity so you can spot early red flags and step in before things escalate. 

2. Don’t ignore red flags 

When Jamie hints to his dad that he’s being bullied, Eddie brushes it off. Similarly, his mother is worried about him spending too much time on his computer, but Eddie dismisses her concerns. 

If you notice red flags in your child’s online behavior, such as evidence of cyberbullying, spending excessive amounts of time online, or messaging with someone they shouldn’t, don’t ignore it. 

Act quickly to address the situation and support your child to develop healthier online habits.  

3. Pay attention to the algorithm 

Once Jamie starts viewing extreme videos on YouTube, the algorithm began feeding him increasingly disturbing material. Educate yourself and your child on the risks of algorithms and help them periodically reset theirs by blocking, unfollowing, or pausing certain content. 

4. Your child’s internet history is a window into their mind

Want to know what your child is thinking about? Take a peek at their internet history and you’ll get a decent idea. In Adolescence, Jamie’s early internet history paints a picture of a lonely boy who’s struggling socially and is desperate to make friends and fit in. Then, it shows him progressing down a rabbit hole of digital misogyny until he’s ultimately radicalized against women and toward violence. 

It’s important to check in — not to spy, but to understand what’s going on beneath the surface.

5. Screen time limits matter

As Jamie’s social struggles grow, so does his screen time. He starts escaping online as a way to avoid the real world. His parents notice, but ultimately chalk it up to normal teenage behavior. 

However, research tells us there are consequences to excessive screen time, including aggressive behavior and even violence. It’s important to set reasonable screen time limits for your child’s age and enforce them through parental controls and monitoring

6. Talk to your kids about cyberbullying 

In the show, it’s revealed that Jamie was cyberbullied by peers, including the girl he ultimately murders. While it’s important not to blame the victim, it’s also important to acknowledge the role that being bullied played in Jamie’s ultimate radicalization. 

Parents should talk to their children about cyberbullying, be on the lookout for signs, and step in if they spot a problem

7. Embrace difficult topics  

A key thread of the show Adolescence is highlighting what Jamie’s parents might have done differently, including not shying away from talking to Jamie when they started to notice trouble. 

We need to empower our children to safely and healthily navigate online spaces and that includes talking with them about difficult topics. 

Here are some conversation starters: 

  • Screen time limits. “I know you enjoy spending time on your device, and that’s fine. But too much screen time isn’t healthy. Let’s work together to figure out some reasonable limits and help you find other activities you enjoy that aren’t online.” 
  • Online boundaries and behavior. “We’ve taught you to be kind and respectful to people in person, and we expect the same from you online. What do you think being a good person on the internet looks like?” 
  • Handling rejection. “I know how much this hurts right now and I’m so sorry it happened. I also want you to know it’s normal and you’re not alone in going through something like this. You will get through it and I’m here to support you.”

Final word

Netflix’s Adolescence offers invaluable lessons for parents, including the importance of talking to their child about cyberbullying, why parents should monitor their child’s online activity, and why they shouldn’t shy away from difficult discussions. 

BrightCanary can help you monitor your child online. The app uses advanced technology to scan their internet activity and alerts you if there’s an issue. Download BrightCanary on the App Store and get started for free today.

child watching ipad with icons indicating that he is watching content about money, expensive cars, cigars, and jewelry

Andrew Tate, a social media personality known for promoting misogyny and toxic masculinity, has become a surprisingly influential figure among teens — especially boys. Despite being arrested and accused of serious allegations, he has been embraced by prominent podcasters and media figures within the “manosphere,” a collection of online communities that promote masculinity and anti-feminism. 

So, why are kids talking about him, and what can parents do about it? This guide explains Andrew Tate’s appeal, outlines the risks, and provides age-appropriate tips for discussing his influence with your child. 

Who is Andrew Tate?

Andrew Tate is a former competitive kickboxer, entrepreneur, and online influencer whose notoriety grew through his provocative and often misogynistic social media content. 

He had 4.6 million Instagram followers before he was banned for violating the platform’s terms of service. He was also banned on several other platforms, including Facebook and TikTok. His account on X (formerly Twitter) was later restored when Elon Musk bought the platform. 

Tate brands himself as a self-made millionaire and the “King of Toxic Masculinity.” Here are a few examples of his content:

  • On the BFFs podcast, Tate said that a man should protect and provide for his female partner. He then compared a partner relationship to a parent-child relationship, saying “by extension, if I have responsibility over her, then I must have a degree of authority [over her].” 
  • In the same episode, Tate referred to women as property. He said, “If a woman is going out with a man, she belongs to that man, that’s his woman. So if she wants to do Only Fans [an adult subscription platform], she owes him some money because she’s his.” The host challenged Tate, asking him if the reverse was also true, if a man using his body to make money owed his female partner part of the profit. Tate replied, “I don’t know, because I think the women belong to the men.”
  • He has also said that if he cheated on a woman, he would not see it as “nearly anywhere near 1% as disgusting as female infidelity, because female infidelity involves emotion. You will not sleep with a man you don’t like. I can sleep with women I don’t like.”
  • He is quoted as saying women should “bear the responsibility” of being sexually assaulted.

Is your child following problematic influencers online? Here’s how to monitor their online activity so you can talk about it.

Why was Andrew Tate arrested?

Andrew Tate and his brother Tristan were arrested in Romania on December 29, 2022, for suspected human trafficking, sexual assault, and involvement in organized crime. Recently, the Tate brothers were allowed to leave Romania after prosecutors lifted their travel restrictions. The brothers remain under investigation.

Earlier this year, Andrew Tate’s ex-girlfriend, Brianna Stern, filed a lawsuit accusing Andrew of assaulting her during their relationship. 

Why do young kids know about Andrew Tate?

Andrew Tate’s popularity surged when his videos started circulating around TikTok, a platform whose users typically skew younger. Tate resonates with tween and teen boys who want to emulate his image as a self-made entrepreneur. 

Tate frequently posts outward signals of success, often posing with a cigar in front of one of his several luxury cars. Without evidence, Tate claimed that he was the world’s first trillionaire. His brand is largely built around an image of fast living, easy money, and pliable women. Tate has said that men who read books are dull-witted. 

Tate has also displayed a talent for “shock marketing,” taking controversial and deeply offensive positions in order to generate a response. As a result, many of his performances have gone viral. In one of his online courses, Tate advises students to aim for 40% “haters” and controversy. 

He sells the idea that he can teach young men how to make money, attract girls, and break societal molds to achieve personal fulfillment. 

Parents, caregivers, and teachers say they are seeing harmful comments, discussions, and behavior patterns becoming more and more common among boys and young men. Educators in the UK have grown increasingly concerned that Tate’s noxious brand of masculinity has infiltrated the British school system

The popularity of the Netflix show Adolescence, which explores the effects of the manosphere and masculinity on teenage boys, has also raised concerns about Andrew Tate’s influence — in the show, the protagonist is drawn into misogynistic communities online that share similar sentiments as Andrew Tate’s brand.

Why is Andrew Tate's influence on teens harmful?

Tate’s messages can normalize sexism, promote power imbalances in relationships, and distort healthy views of masculinity and success. Teachers and mental health professionals report a rise in boys parroting his views, leading to:

  • Disrespect toward women and girls.
  • Increased acceptance of coercive or abusive behaviors.
  • Reduced empathy and emotional intelligence.
  • Exposure to misinformation about gender, relationships, and mental health.

How to talk to your child about Andrew Tate

Your child’s age and maturity level will determine how deep you dive into the topic. Here are some ideas to start a conversation with them about Tate and what he represents. 

1. Start with curiosity

It’s best to first ask your child what they know about Andrew Tate. That way, you can get a sense of what they’ve heard, what they already know, and where you can clear up any misinformation.

3. Address key topics 

Misogyny

Tate has a reputation for mistreating women, so this may be a good time to remind your child to treat everyone with respect. Here are some questions to get the conversation going. 

  • Do you know what respect is? 
  • How can we make sure we treat everyone the same, even if they’re different from us?
  • Healthy friendships and relationships are equal where both people give and take. Sometimes you get your way, sometimes the other person gets their way. 
  • In a partnership, no one is the boss or the authority, and if one person tries to control the other person, it’s a big sign that something is wrong. 

Coercive Power

Depending on the child’s age, talking about coercive power over another person can be tricky. Always take your child’s maturity level into consideration when discussing heavy topics. Here are some things you can say: 

  • When someone tries to control another person or have power over them, it usually comes from fear. Andrew Tate seems like he might be afraid of something. Maybe he doesn’t want to be embarrassed if a girl says no to him? Maybe he didn’t have a lot of money growing up and he’s afraid of feeling that shame again? We don’t know, but the need to control someone else usually comes from fear. 
  • Remember, bad feelings are part of life but they always pass. Sometimes a grown-up can help you feel better when bad feelings arise or when bad situations happen. 

Human trafficking

Human trafficking is a tough topic to tackle with a young child. Here are some ways to frame it. 

  • Human traffickers force someone to work, and keep most or all of their money. 
  • Most of the time, the worker feels trapped, like they don’t have a choice. The trafficker may trick them into thinking a job will pay, when in fact it won’t.  
  • Sometimes the traffickers make promises and do not keep them, or they pretend they are in love with the other person to try to get them to do what they want. 
  • Human trafficking is against the law. If you work for money, you should keep the proceeds of your labor. You should never be forced to do jobs that you do not want to do.

Sexual assault

You can talk about sexual assault more candidly with older children, but when children are young, this is a tricky topic to discuss in an age-appropriate manner. For young children, you can discuss body autonomy, personal space, and consent. 

  • Andrew Tate was accused of sexual assault, which means touching another person’s body without their permission. 
  • Let your child know that they are never required to allow any hugs, kisses, or touches that you don’t want from another person — even if it hurts that person’s feelings when you say no. They’ll get over it! 
  • Ask your child, what would you say if [relative] wanted a hug but you didn’t want to hug? (This is a chance to role-play so that the child is comfortable saying no, even if the adult is repeatedly asking or being pushy.)
  • Let your child know that you can always offer a high-five, fist-bump or a wave instead of hugs or kisses. 
  • You can teach young children this boundary song.

Talking points by age

Young Children:
Keep it simple. Talk about kindness, fairness, and treating others the way they want to be treated. Use examples from their daily life.

Tweens:
Introduce the concept of influencers and online personalities. Ask what they think makes someone trustworthy and talk about why some people say shocking things just to get attention.

Teens:
Go deeper into misogyny, media literacy, and power dynamics. Discuss what healthy relationships look like and how toxic influencers manipulate emotions to build followings.

How to monitor your child’s online exposure

Because social media platforms can amplify harmful content, it’s crucial to know what your child is seeing. You can:

  • Set parental controls and privacy settings on apps and devices.
  • Use a monitoring app like BrightCanary to track searches, messages, and content exposure.
  • Regularly check in with your child about what they’re seeing and feeling online.

BrightCanary helps you supervise your child’s activity across platforms like YouTube, Instagram, Google, and text messages. You’ll get updates if they encounter harmful content — including extremist messages or explicit material.

The bottom line 

Andrew Tate’s influence on teens is part of a larger conversation about toxic masculinity, online algorithms, and youth vulnerability. Parents don’t need to panic—but they do need to be proactive. 

These aren’t easy topics to broach with your child, but it’s important to start the conversation with them. That way, if they see something confusing or disturbing online, now or in the future, they’ll feel comfortable coming to you to ask the hard questions.

stressed teen leaning against wall and looking at phone

Nudify apps are a disturbing use of artificial intelligence (AI) that parents need to be aware of. These apps can transform a regular, clothed photo into a realistic fake nude image — usually without the person’s consent. And, unfortunately, teens are using them.

In this guide, we’ll break down what nudify apps are, the risks, and what parents can do to keep their kids safe.

What is a nudify app? 

A nudify app is a type of software that uses AI to generate fake nude images by removing clothing from a photo. These apps typically train their algorithms using large datasets of explicit images scraped from the internet, which allows the app to recreate realistic human anatomy and create deepfake images that appear startlingly authentic.

Why are nudify apps dangerous for kids?

Nudify apps pose serious emotional, reputational, legal, and digital risks, and the consequences can be long lasting. They include: 

1. Emotional distress

When a nudify app is used without a person’s consent and the resulting image is spread, the victim may feel violated, traumatized, and objectified. They may feel anxious about who might see the photo and unsafe at school if the perpetrators are classmates. 

2. Reputation damage

Because the images look so real, the person in the photo often suffers damage to their reputation when others think they posed consensually for the photo. (Yes, this is deeply unfair, but it’s unfortunately the way of the world, and parents and kids need to be aware.)

3. Permanent digital footprint

Once an image is online, it’s nearly impossible to fully erase. Even if it’s deleted, it’s often impossible to know if anyone printed, downloaded, or took a screenshot of the image. Images created on nudify apps may remain a part of a victim’s digital footprint indefinitely. 

4. Academic and extracurricular consequences

If your child creates or shares images made with a nudify app, they may be suspended, expelled from school, or kicked out of an extracurricular activity. 

Nudify apps are new territory for schools, and many have been accused of being too soft with how they reprimand kids who create nude images of their peers.

5. Legal implications for perpetrators

Nude images of minors, even when they’re generated by AI, is illegal under federal law. 

State laws vary, but kids have been charged with both misdemeanors and felonies. If found guilty, depending on the state, they may be required to register as a sex offender for the rest of their lives.

How to prevent your child from using nudify apps

The best solution is prevention. Here are some steps you can take: 

  • Set parental controls. Filter explicit content and block the most common nudify sites, such as Clothoff and undress.app.
  • Practice open communication. Talk to your child about the risks of nudify apps and encourage them to talk to you if someone uses an app to make images of them. 
  • Use a monitoring app. BrightCanary uses advanced technology to analyze your child’s online activity and flag any issues, such as if your child is Googling or texting about nudify apps.

How to talk to your child about nudify apps

Because the risks of nudify apps are so great, it’s vital that parents talk to their children about the issue. Here are some talking points to get you started: 

Consent 

It’s never too young to teach consent — start early and refresh often. Be explicit that using nudify apps violates the consent of the person in the photo and is never okay. 

Let them know there’s never any excuse for someone violating their consent in this way and that they should let you know if it ever happens. 

Digital responsibility 

Teach your children to be responsible digital citizens and think twice before they share anything online. If they suspect an image might be fake or if they think it might negatively impact the person in the picture, they shouldn’t share it. Instead, they should alert a trusted adult. 

Consequences 

Be direct and clear about the potential consequences of using a nudify app or sharing images created with one. Kids aren’t always great about thinking about the long-term implications of their actions, and they need to know how serious the fallout could be if they use these apps. 

The bottom line

Nudify apps use AI to turn clothed photos into fake nude images without the consent of the person in the picture. Use of these apps and websites can have devastating consequences for both the person in the image as well as the one who created it. 

Parents need to educate their children on the risks and take steps to monitor their online activity so they can immediately take action if their child is involved in a situation using nudify apps. 

BrightCanary can help you supervise your child online. The app’s advanced technology scans what they type and updates you in real-time when they encounter something concerning. BrightCanary provides the best coverage across Apple devices and online platforms where children are most at risk. Download the app for free today.

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